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Be a good designer, Chapter 1 Typography

Chapter 1 typography

Fonts are not just tools for writing; they are powerful elements that shape communication and influence perception. By understanding their characteristics and impact, designers can create visually compelling work that resonates with audiences. Mastering the art of font selection and application is essential for effective design.

1. Define Your Purpose

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Decide what message you want to convey. Is it a poster, a social media graphic, or a website? Understanding the goal will guide your design choices.

This helps you understand what design elements you need, starting with simple words like, “scary looking concert poster”

2. Choose Your Fonts

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  • Primary Font: Select a strong, eye-catching font for your main message (e.g., a bold serif for a headline).
  • Secondary Font: Choose a complementary font for body text (e.g., a clean sans-serif for descriptions).
  • Accent Font: Optionally, add a decorative font for highlights or quotes.

3. ensure the readability of the selected font

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Yes, readability is one of the most crucial aspects of good typography. No matter how visually striking your design is, if the text isn’t easy to read, your message will be lost. Here are some important guidelines to ensure readability in a typography-based design:

  • Font Size: Choose appropriate sizes for different text elements. Body text is typically 10-12pt, while headings unlimited larger.
  • Contrast: Ensure sufficient contrast between text and background to enhance legibility.
  • Line Length: Optimal line length is about 50-75 characters. Too long or too short can hinder reading flow.

4. make typography the main course in your design

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make your typography the main food in the design referring to the use of the right font and focusing on the information or feelings you want to convey, minimal use of graphics will add to this impression but it can make your design look boring, this method can apply to UI UX design and simple designs that function as information delivery.

Summary: Typography is simple, you only need the ability to choose fonts and layouts to match the theme of your design.

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